IPV leads seed round in frozen foods tech platform FroGo

Frozen foods tech platform FroGo has raised $1.15 million in a seed round which was spearheaded by Inflection Point Ventures. The round also witnessed participation of Ritesh Agarwal, Ankit Nagori, Desai Ventures, FAAD network and other investors.

The proceeds will be channelled to accelerate the growth journey by expanding to 50 dark stores across 4 cities and to build technology with fully integrated temperature monitoring, FroGo said in a press release.

Founded in March 2022 by Mira Jhala, FroGo powers distribution and retail of the frozen food. It aims to garner benefits from increased adoption, customer convenience and reduced mobility, having an extensive network of dark stores across India with unified distributorship and streamlined operations across multiple demand channels. 

The Gurugram-based startup claims to have more than 15 dark stores in Delhi-NCR region clocking over 7,000 orders per month for frozen foods.

Some of the major players in the Indian frozen foods market include McCain India Pvt Limited, Venky’s (India) Limited, Mother Dairy Fruit and Vegetable, Godrej Tyson Foods Limited, Al Kabeer Group and Innovative Foods (Sumeru).