Sustainable agri-produce brand Himshakti has raised $99.8K in its pre-seed round led by EvolveX and We Founder Circle as a co-investor. Additionally, VC funds such as Artha Venture Fund and Auxano, along with VKJ Projects and marquee angel investors have also backed the startup in this round.
The proceeds will be used for team expansion, sales and marketing, and the launch of new products, Himshakti said in a press release. The firm plans to expand its presence in over 1,000 premium stores across North India within the next three months.
Founded by Harshit Sehdev in 2019, Himshakti sells organic products like seasoned salts, spices, teas, cereals, and juices from the Himalayan region of India. The firm claims to have launched India’s pink salt in partnership with Hindustan Salts Ltd and Sambhar Salts Ltd.
The Dehradun-based FMCG brand has launched new organic products like Hemp flour, Hemp seeds, Hemp oil, Nettle tea, and Chamomile tea, among other teas. It aims to support and empower the local villagers and farmers by providing them with a consistent source of income.
In October last year, the FMCG brand had raised Rs 17 lakh in funding led by Artha Venture Fund and IIM Kashipur. Angel investors Anand Kumar of Pier Counsel and Varun Agrawal of StarClinch, also participated.