Herby Angel raises $2.5 Mn from JCBL Group

Herby Angel, an ayurvedic and organic personal care brand, has raised $2.5 million in its first round of funding from JCBL Group. 

The proceeds will be used to ramp up business growth, tech advancement,  expanding the product portfolio, R&D, and marketing push. 

Launched in January 2023, Herby Angel is an omnichannel brand selling online as well as through the general distribution model to maximize points of sale allowing it to maximize its returns on marketing spends. 

The brand claims to have expanded its market presence to 13 states with over 1,300 retail outlets. It is also available on leading e-commerce platforms, including Amazon, Flipkart, JioMart, and FirstCry, amongst others. 

Herby Angel today has over 30 products across health and wellness. The brand plans to expand its presence to over 2,000 retail stores, covering 18 states, by March 2024.