DeHaat acquires fruit export biz of Freshtrop Fruits

Full-stack agritech marketplace DeHaat has entered into a business transfer agreement (BTA) with Freshtrop Fruits Limited to absorb the Ahmedabad-based firm’s export network and grading, packing and precooling centers as well as manpower.

The partnership aligns both companies to strengthen the fruit value chain from India with deeper engagement with farmers, better technology transfer and improved infrastructure, the company said in a press release.

Founded by Ashok Motiani and his family, Freshtrop Fruits is an exporter of grapes and other fruits like pomegranate and mango from India to supermarket chains in UK European Union and various other countries for the last over 25 years. 

Since its inception, Freshtrop Fruits has been operating 2 pack house facilities in Maharashtra. The partnership with DeHaat will be operationalized from the upcoming grapes harvesting season.

DeHaat is a marketplace for the agricultural sector that offers distribution of high-quality agrarian inputs, advisory, lending, and market linkages for selling their produce. 

According to the company, it expanded its footprint across 11 states, with more than 10,000 DeHaat franchise centers serving 1.5 million farmers across 100,000 villages as of March 31, 2023

DeHaat’s gross revenue grew 54.2% to Rs 1,965 crore in FY23 from Rs 1,274 crore in FY22, according to its annual financial statements with the Registrar of Companies (RoC). Revenue from the sale of agricultural products formed 98.5% of the total income.

DeHaat’s previous acquisitions include  FarmGuide, Vezamart, Helicrofter and YCook.