Kitchenware and home decor brand P-TAL has raised Rs 4.33 crore in a Seed funding round led by Titan Capital along with participation from Anicut Capital, Mamaearth’s co-founder Ghazal Alagh, Sandeep Aggarwal, Shiprocket’s co-founder Vishesh Khurana, Ashutosh Valani, Priyank Shah, Bala Sarda, Deep & Mohit Bajaj, Ashish Tulsian and Arjun Vaidya.
The company plans to utilise the funds to build up the team for scaling the operations, P-TAL said in a press release.
Co-founded in 2019 by Aditya Agarwal and Kirti Goel, P-TAL aims to revive ancient traditions in a contemporary way while promoting the use of traditional metals like brass, copper, and bronze. The company’s products are handcrafted by the Thatheras of Jandial Guru, Punjab which is a UNESCO-listed craft. P-TAL sells these products through its own e-commerce website as well as through marketplaces like Amazon, Tata Cliq, LBB, Etsy, Okhai and others and has a physical presence in Delhi.
The Panchkula-based company claims that it was able to increase the monthly of 55 artisan families by 1,200% and its products have been selected for gifting by prestigious clients such as the Reserve Bank of India, Pernod Ricard, the G-20 Summit 2023 and Engineers India Limited (EIL).
The company also claims that its revenue grew 300% year-on-year in the last three years.
Titan Capital, which has backed unicorns like Ola, Urban Company, Mamaearth, OfBusiness, and Razorpay, has also made partial or full exits from several startups, including Credgenics, Bewakoof, Unicommerce, ANS Commerce and Netmeds.com.