Health-tech startup Sugar.fit has raised $11 million in its Series A funding round led by MassMutual Ventures with participation from existing investors including Cure.fit (now Cult.fit), Tanglin Venture Partners, and Endiya Partners.
Cult.fit also actively supports the Sugar.fit team with its fitness and wellness content, and access to its health-conscious consumer base in the country.
The fresh capital will be used to expand Sugar.fit’s product offering, launch an offline presence, and accelerate research and development in the field of diabetes management, the company said in a press release.
Sugar.fit offers a complete diabetes care program by integrating a variety of devices such as continuous glucose monitors, fitness trackers and other health diagnostics and providing easy access to diabetes specialists and health coaches. This enables users to track the real-time impact of their lifestyle on glucose levels, and receive personalised, timely guidance across the aspects of fitness, nutrition and sleep from their care team.
According to Sugar.fit, its continuous approach to diabetes care has yielded positive health outcomes for consumers as they have seen an average 2% reduction in HbA1c levels after 3 months.
Led by Madan Somasundaram, two-year-old Sugar.fit initially raised $10 million in a seed funding round in September 2021. In the last 18 months, the brand claims to have witnessed eightfold growth in paid subscribers, and currently serves more than 25,000 users on its platform.