Jupiter ropes in Swiggy’s Anuj Rathi as chief product and marketing officer

Neobanking platform Jupiter has roped in Anuj Rathi as its first-ever chief product and marketing officer. Rathi is the former senior vice president of revenue and growth at foodtech decacorn Swiggy.

At Jupiter, Rathi will lead product, design, growth and marketing and work closely with founder and CEO Jitendra Gupta in driving personal finance experience for Indian consumers, the company said in a press release.

In his last stint at Swiggy, Rathi had led product, marketing, growth, financial services, and partnerships and launched Swiggy One, Instamart & Gourmet et al.

Founded by Jitendra Gupta, Jupiter offers digital savings bank accounts with in-built money management features like real-time spend insights, tracking liquid assets across bank accounts, personalized savings goals, and UPI. 

In April, the firm obtained a non-banking finance company (NBFC) license from the Reserve Bank of India (RBI). This will enable the company to lend on its own book.

According to data intelligence platform TheKredible, Jupiter has raised $160 million to date and was valued at $710 million following its Series C round in December 2021.