Home decor startup DecorTwist raises $250K in seed round

Home decor brand DecorTwist has raised $250,000 in a seed round led by angel investor Adhvith Dhuddu.

The proceeds will be used in product line expansion, marketing outreach and facilitate growth into the B2B segment, DecorTwist said in a press release.

Co-founded by Anupam Rajey and Nidhi Bajpai in March 2022, DecorTwist offers home products with a wide range of categories like dining, decor, gardening, furniture ,pooja essentials and gifting under one roof. 

Previously a bootstrapped venture, the firm claims to have seen a 2.5-fold increase in the number of orders and doubling its team and headcount in a span of 1.5 years from inception. 

Pepperfry, Nestasia, Woodenstreet, and HomeTown, among others also deal in same space.

Besides its own website, DecorTwist also sells its product through e-commerce marketplaces including Amazon.

Serial investor Dhuddu has backed startup like California Burrito, Wrap2Earn, CarterX and others across sectors such as F&B, adtech, and logistics.