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Traveltech startup Holidify merges with TripCrafters


Travel planning company Holidify and TripCrafters have announced their merger which they claim is the largest travel marketplace in India.

As part of this deal, Tripcrafters will become a wholly-owned subsidiary of Holidify but will continue to operate as an independent brand based in Mumbai, the company said in a statement. TripCrafters will continue to focus on building products and solutions to help travel agents scale their businesses.

Prior to this deal, both TripCrafters and Holidify have been working closely since 2016.

Holidify was launched in 2014 by Rohit Shroff and Kovid Kapoor and has over 9 million monthly visitors and offers holiday packages, travel guides, and curated hotel listings from various online travel agencies across destinations.

Founded in 2011 by Rajiv Kalra and Umang Dhanuka, TripCrafters enables travelers to compare and book packages from multiple travel agents, and book packages by directly engaging with these travel agents. Operating as a travel marketplace, the platform bridges the gap between travelers and a network of over 3,000 destination specialist travel agents, according to the release.

Interestingly, both Holidify and TripCrafters claim to have achieved profitability without external funding. The combined company’s revenue run rate is approximately Rs 5 crore annually, with expectations to exceed Rs 10 crore ARR in the upcoming year. 

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