Martech startup Hypergro.ai raises Rs 7 Cr in seed round

Martech startup Hypergro.ai has raised Rs 7 crore in a seed round led by Silverneedle Ventures with participation from Huddle, TDV Partners, HME Ventures, Dholakia Ventures, FiiRE, and angel investors like Arjun Vaidya, Ankit Kedia and Rajesh Sawhney.

A substantial slice of this financial boost will be channelled to Hypergro's core – its AI capabilities, the company said in a press release. The funds will also be used to attract top talents in areas such as AI and machine learning, tech, product, sales and marketing.

Founded in 2022 by Rituraj Biswas, Neha Soman, Abhijeet Kumar, and Arijit Mukhopadhyay, Hypergro.ai enhances brand revenue while reducing customer acquisition costs, and offers a streamlined and intelligent approach to marketing.

In the current digital landscape, rising customer acquisition costs (CAC) are eating up large parts of budgets without delivering expected returns. Hypergro.ai claims that brands can reverse this trend by using its platform that harnesses the raw power of user-generated content (UGC) and couples it with artificial intelligence.

Earlier this year, a couple of martech startups including One Impression and Growth Heads also announced their new fundraise.