Oyo launches premium resorts brand Palette

Hospitality platform Oyo has announced its foray into premium resorts and hotels category with the launch of its new brand Palette.

With this, Oyo plans to have a total of 50 properties by the second quarter of FY24. The company has started 10 Palette resorts as a pilot in Jaipur, Hyderabad, Digha, Mumbai, Chennai, Manesar and Bengaluru, Oyo said in a statement.

The expansion will encompass destinations like Delhi-NCR, Kolkata, Amritsar, Shimla, Goa, Udaipur, Pune, Mussoorie, Srinagar and Kochi.

According to the company, it has witnessed a very encouraging response for the existing 10 properties and the addition of new destinations will help it in having a more holistic portfolio for its guests.

Oyo's other brands include Townhouse Oak, OYO Townhouse, Collection O, and Capital O. The company plans to add 1,800 new properties to its premium portfolio by the end of 2023.

The company will now compete with the likes of Icanstay, GuestHouser and V Resorts in the premium resorts segment.