Fan monetisation platform ReDesyn raises Rs 3.5 Cr

Fan monetisation platform ReDesyn has raised Rs 3.5 crore in a compulsory convertible debenture (CCD) round led by Real Time Angel Fund (RTAF), a SEBI registered angel fund based in India along with marquee investor Sukhbir Singh. 

The funds will be used to ramp up its growth trajectory, expand its user base, and further enhance its product offerings, ReDesyn said in a press release.

ReDesyn empowers content creators to become creator-preneurs by selling brands, merchandise and services through their own ecommerce store. The startup offers a wide range of tools and integrations that lets creators craft a variety of products and services through their own page or store and are sold to fans worldwide.

Previously, the Mumbai-based startup raised $500K in a bridge round from Fluid VC, Capri Global, and others in August 2022 and $300,000 in a pre-Series A round in July 2021.

Real Time Angel Fund (RTAF) is a SEBI registered angel fund based in India that specializes in early-stage investments in innovative startups. The fund is sector agnostic with focus on sectors such as healthtech, fintech, green energy, artificial intelligence, and consumer technology, and provides startups with capital, mentorship, and operational support.