Factors.ai raises $3.6 Mn in pre-Series A led by Stellaris

Factors.ai, a business-to-business (B2B) analytics software firm, has raised $3.6 million in a pre-Series A funding round led by Stellaris Venture Partners.

The round also saw participation from existing investors Elevation Capital and Emergent Ventures and angel investors such as Kris Rudeegraap of Sendoso, Sreedhar Peddineni of GTM Buddy, and Khadim Batti of Whatfix.

 The firm has so far raised $5.6 million including a $2 million seed funding co-led by Elevation Partners and Emergent Ventures in August 2021. The fresh funds will be used in expanding its Go-to-Market (GTM) teams and scaling up its offerings, Factors.ai said in a statement.

Founded by Swaminathan along with Aravind Murthy and Praveen Das, Factors.ai offers software solutions that help B2B marketing teams of large enterprises, especially SaaS firms to make sense of their diverse customer data and make better decisions and increase the ROI (Return on Investment) of each marketing events. 

It also offers account intelligence, analytics for individual accounts and the overall sales funnel, and revenue attribution. The startup’s client list includes Courier.com, Chargbee, Clevertap, Plivo, and  Traceable.