100X.VC leads Rs 3 Cr round in D2C startup Minifeel

Mumbai-based direct to consumer startup Minifeel has secured Rs 3 crore in a pre-seed funding round led by 100X.VC.  Individual investors like Vijay Jain, Ajay Mokariya, Ganesh Iyer, Yash Kotak, and Niraj Chhajer, among others also invested in the company.

The company plans to utilise the funds to develop the technology to personalise the consumer’s experience, and increase its number of trial product offerings for customers by partnering with premium beauty brands, Minifeel said in a press release.

Co-founded in 2022 by Sagar and Shyam Mithiya, Minifeel offers premium skincare and cosmetic products like serum, cleansers, makeup and more in mini/trial packs, allowing customers to try out any product at affordable cost (almost 1/4th of the price). The company also serves as a marketing channel for brands to help create awareness among the right consumers at zero cost.

According to Minifeel, it provides a cost-effective platform for consumers to experience various cosmetic products and an innovative customer acquisition tool for beauty brands. 

100X.VC recently announced that it has funded 22 startups through Class 09. Some of the notable startups in Class 09 include abCoffee, Airbook, Bansiwala, BreatheESG and Rannkly.