Spiritual tech startup Utsav App raises seed round led by India Quotient

Utsav App, an app focused on the spiritual and devotional needs of Indian users, has picked up Rs 2 crore in a seed funding round led by India Quotient.

In December 2021, Utsav App raised its maiden funding led by 100X.VC. Additionally, the app has been funded by angel investors like Divyanshu Tambe and Vikrant Gandhi.

The fresh proceeds will be deployed towards association with more religious organisations and set up operations in multiple geographies, Utsav App said in a press release.

Co-founded in 2021 by Sourajit Basu, Ankita De, and Prajata Samanta, the company provides organisations and their devotees with a digital platform for sharing information, making online puja bookings, and even facilitating prasad delivery at home. It aims to tap the mass religious audience in India and create an online ecosystem around it.

According to Utsav App, it initially started as a platform for digitising Kolkata’s famous Durga Puja, now it grew significantly over the years and claims to be working with more than 30 auspicious religious organisations across India.

Peak XV Partners-backed AppsForBharat has emerged as the top funded startup in this space with $14 million in funding. Sutradhar, MyMandir, and 27 Mantra among a few others are notable players in the devotional and religious domains.