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GetVantage leads $250K round in D2C food brand WickedGud


WickedGud, direct-to-consumer (D2C) food products brand, has secured $250,000 in additional growth funding led by GetVantage. WickedGud has earlier been backed by Titan Capital, Mumbai Angels, NB Ventures, Dholakia Ventures, Venture Catalyst, boAt co-founder Aman Gupta and others.

WickedGud recently raised Rs 2.25 crore led by actress Shilpa Shetty.

The proceeds will be deployed towards marketing, product expansion, and retail distribution to achieve a 5X growth in net revenue in FY24, WickedGud said in a press release.

Co-founded in 2021 by Bhuman Dani, Monish Debnath, and Soumalya Biswas, WickedGud is a D2C startup dedicated to un junking India one kitchen at a time with a variety of healthy and indulgent food products. Its products are made using wholesome ingredients and are manufactured using innovative steaming and convection air drying (SCAD) technology.

The Mumbai-based startup says that it is about to launch 3 new product categories over the next 18 months. It claims to have seen a growth of over 300% in the past year. The company also plans to exponentially increase its retail footprint to more than 2,000 retail stores PAN-India through its distribution partner network.

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