Capillary makes third acquisition in the US

Customer loyalty and engagement technology solutions provider Capillary Technologies has announced the acquisition of Tenerity’s Digital Connect assets. 

Digital Connect will be rebranded to Rewards+ and will be added as the fourth product on the Capillary platform alongside Loyalty+, Engage+, and Insights+. With this, Capillary will be the only company with a full suite of end-to-end intelligent loyalty solutions, inclusive of technology platform, consulting, loyalty program design, analytics, full rewards network, and marketing communications, the company said in a release.

Digital Connect enables companies to engage customers with offers to make their brand memorable every day and, ultimately, generate revenue. Over the last year, Digital Connect has made significant inroads in the BFSI and telecom industry with some marquee clients.

Digital Connect’s team is based out of the US, UK, and India. With the addition of the Digital Connect team, Capillary will expand its footprint in the US and establish a firm foothold in Europe. In the US, the Digital Connect team will join forces with Capillary's previous acquisitions of Persuade and Brierley.

The development comes on the heels of Capillary’s $45 million Series D round from Avataar Ventures and others. The company works with more than 100 loyalty programs, and over 250 brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer.