Shilpa Shetty invests in D2C brand WickedGud

WickedGud, direct-to-consumer (D2C) food products brand, has raised Rs 2.25 crore led by actress Shilpa Shetty. WickedGud has earlier been backed by Titan Capital, Mumbai Angels, NB Ventures, Dholakia Ventures, Venture Catalyst, boAt co-founder Aman Gupta and others.

Launched in 2021 by Bhuman Dani, Monish Debnath, and Soumalya Biswas, WickedGud is a D2C startup dedicated to un junking India one kitchen at a time with a variety of healthy and indulgent food products. Its products are made using wholesome ingredients and are manufactured using innovative steaming and convection air drying (SCAD) technology.

According to WickedGud, it gained further exposure on Shark Tank India 2’s grand finale episode, leading to successful expansion into international markets including UAE, Singapore, Mauritius, and Nepal. The brand’s products can be purchased directly from its website and third parties: Amazon, Blinkit, BigBasket, Swiggy Instamart, Zepto, and Flipkart.

While the company is yet to file FY23 numbers, WickedGud claims to have seen a growth of over 300% in the past year without disclosing any figures.