Capillary Tech acquires US-based Brierley+Partners

Global customer loyalty and customer engagement SaaS platform Capillary Technologies has acquired Texas-headquartered Brierley+Partners.  Brierley+Partners claims to be a leading loyalty technology, strategy, and execution firm in the United States. 

Brierley+Partners provides loyalty solutions that help brands increase customer engagement and retention. Brierley's expertise in this area will be a valuable addition to Capillary Technologies' existing capabilities, said Capillary in a press statement.

Brierley+Partners is Capillary’s fifth acquisition globally and second in the United States.

Founded in 2012, Capillary has a presence across the United States, India, the Middle East, and Asia. The firm claims that it has grown 3.5X in the US since the acquisition of Persuade in 2021. This acquisition is a significant step forward in its growth strategy in North America, said the release.

While Capillary India’s revenue from operations grew 42% to Rs 163.3 crore in the fiscal year ending March 2022, the company made losses during the same period against profit in FY21. Its standalone losses stood at Rs 22.2 crore in FY22.