Boundless Brands raises $2.5 Mn in seed round

Boundless Brands, a digital-first beverages brand with a full-stack e-commerce platform for the F&B industry, has raised $2.5 million in a seed round from marquee angel investors from USA and India.

The company plans to onboard over 1,000 F&B 3rd party brands in the next two years for its full stack e-commerce platform and services, Boundless said in a press release. It also plans to launch an array of beverages drinks in the summer of 2023 to be distributed through its own e-commerce site and app supplemented with quick commerce, marketplaces and modern retail.

Boundless enables e-commerce sites and apps and all the managed e-commerce services including technology, catalog, digital marketing, payment, fulfillment and customer support for F&B brands.

Boundless Brands is incubated by Sandeep Aggarwal of Droom and ShopClues and Nagendra Shukla joined as co-founder and CEO. Prior to Boundless, Shukla had spent 23 years in Silicon Valley as a two-time entrepreneur and working in technology leadership roles at Sephora.com, HP, Intuit and McAfee. Aggarwal will continue to drive the strategy and mentor the team with no executive role at the company

The Gurugram-based company will launch dozens of beverage products this summer to cater to the underserved beverages market for the millennials and GenZ in India who account for more than 50% of the total $100 billion F&B market.