KRAFTON leads $10 Mn series A round in One Impression

One Impression, an influencer marketing platform, has raised $10 million in a Series A round led by South Korean gaming major KRAFTON, Inc. 

The firm will utilize this investment to expand its offerings, ramp up product development, and increase its presence in international markets, starting with Southeast Asia and the UAE, One Impression said in a press release. 

With this investment, this company’s goal is to reach $40 million in ARR by 2024. 

In January last year, it raised $1 million in a seed round, which saw participation from angel investors such as Peeyush Bansal and Anupam Mittal and celebrities like Olympian Neeraj Chopra. 

Founded by Apaksh and Jivesh Gupta, the influencer marketing platform helps over 500 top brands, including Cetaphil, Meesho, MamaEarth, and others, to drive their growth by leveraging influencer-led initiatives. 

The platform claims to have already transacted with tens of thousands of creators ranging from celebrities to nano influencers generating over 100,000 content pieces in over 10 languages.