Houseware raises $2.1 Mn in seed round led by Tanglin Venture Partners

Houseware, a warehouse-native revenue engine for SaaS companies, has come out of stealth, and announced raising $2.1 million in a seed funding round led by Tanglin Venture Partners. The round also saw participation from GTMfund, Better Capital, and angel investors from leading SaaS businesses, including Snowflake, Stripe, Carta, Zendesk, Superhuman, and others. 

Houseware will use the funding to grow its customer base, expand the team, and double down on alliances with partners like Snowflake to scale its offerings. The company is actively hiring engineering and design talent in India and plans to double its headcount this year.

Co-founded by Divyansh Saini and Shubhankar Srivastava, Houseware enables SaaS businesses to create a CRM built on the cloud data warehouse. Houseware combines the power and depth of the modern data stack (tools like Snowflake) with the consumerized SaaS (tools like Notion). The combination enables teams to move from simply consumers of data to creators of data-first use cases across the revenue function.  

Tanglin Venture Partners is an early-stage venture capital firm targeting high-growth start-ups in India and Southeast Asia. Tanglin’s portfolio includes companies like Moglix, Plum Insurance, Ninjacart, Credgenics, Pepper Content, and Public.