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SaaS startup Turns raises pre-seed round led by Better Capital

Turns, a vertical SaaS startup in the laundry space, has raised $500K in a pre-seed round led by Better Capital, along with participation from PointOne Capital and a set of stellar angels. 

Founded by Sukanth Srivastav and Vishal Gupta, Turns helps laundromats deliver a modern experience to their users with a full stack software and hardware integrated solution that includes POS, customer management, hassle-free payments, accounting, employee management, logistics optimisation as well as compliance.

Turns launched its beta and claims to have signed up 50 laundromats and dry cleaners across eight countries including US, India, UAE and others. Turns will primarily focus on the United States market and is targeting 1,000 customers in the next 12-18 months. 

According to Fintrackr’s yearly funding report, 150 SaaS startups raised funding worth $3 billion in 2022. It was only behind fintech and e-commerce in total fundraise.

Micro venture capital firm Better Capital raised its maiden fund of $15.2 million in November 2021 to scale its pre-seed and seed investment strategy in India. So far, it has invested in more than 60 startups including Teachmint, Slice, Rupeek, Kutumb, Filo, Airmeet, Khatabook and Rupifi, and OTO, among others.

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