Pet grooming brand Zoivane Pets raises Rs 5 Cr in seed round

Zoivane Pets, a Gujarat-based pet training and grooming brand, has raised Rs 5 crore in a seed round led by GVFL, Ahmedabad. This brings the startup’s total funding to Rs 5.54 crore to date. 

The startup is backed by We Founder Circle and notable angel investors including Hitesh Dhawan, Dhrumil Patel, Joy Gnanamony, and Abhishek Gupta.

Zoivane Pets will use the funds for product development, increasing quality work force and marketing its various product lines, it said in a press release.

Founded in 2019 by Nishma Singhal and Kshitij Singhal, Zoivane’s training range includes patent formulations such as potty training spray, stay away spray, pets stain and odor remover, and others. The brand’s grooming collection features shampoos for dandruff, itching, dryness, and hair fall, among other things. 

The brand is selling through omnichannel (both offline and online channels) and claims to have sold over 50,000 units of its products till date. It has a presence in nearly 500 retail stores across more than 300 cities. . Its products are also available on online stores such as Amazon, Flipkart, Nykaa, Myntra, and Meesho.

In the pet care and grooming segment, Zoivane Pets competes with the likes of Wiggles, Pawfect.xyz, Just Dogs, Heads Up For Tails, Supertails and Canine Can Care among others. 

Last month, tech-enabled pet-care startup Supertails raised $10 million in a Series A round led by Fireside Ventures.