CRED to acquire CreditVidya

Fintech startup CRED is acquiring CreditVidya, a SaaS company that offers a lending-as-a-service platform. The transaction is a mix of cash and stock, and closure of the acquisition is subject to requisite approvals.  

The firms did not disclose the terms of the deal. CreditVidya, headquartered in Hyderabad, had raised about $10 million to date and was last valued at $30 million. 

The two firms will continue to operate independently and CRED will extend its ESOP program and other benefits to CreditVidya employees, CRED said in a statement. CreditVidya has a workforce of 200 employees.

Backed by the likes of y Matrix Partners and Kalaari Capital, CreditVidya’s full stack platform enables businesses to embed customized credit products through easy to integrate APIs. 

Over the past year, CRED has invested and acquired a clutch of startups to explore new avenues to make money. In September, the firm acquired a minority stake in LiquiLoans. Last year, the Kunal Shah-led company acquired Chennai-based liquor purchase and delivery startup HipBar and expense management startup Happay. It was reportedly in talks to acquire Times Internet-owned Dineout and Rainmatter-backed debt investment platform WintWealth. While Dineout eventually got acquired by foodtech giant Swiggy, Wintwealth denied the talks of acquisition with CRED.