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Ad tech startup ExperientialEtc raises pre-Series A funding


Ad tech startup ExperientialEtc has secured $350K as pre-Series A funding round with participation from We Founder Circle, India Accelerators and other investors.

The proceeds will be deployed for scaling up operations across geographies, talent acquisition, and upgrading the technical capabilities of the organization.

Founded by Karan Bhardwaj, ExperientialEtc is in the business of digital advertising using the latest technology such as Holograms, Augmented Reality, Mixed Reality, Immersive games, and Innovative tech-led OOH. According to ExperientialEtc, with a steady increase in valuation from $5 million to $22 million in the last 10 months, it is fast moving from the growth stage to the expansion stage with larger projects, bigger clients, and larger team.

The Mumbai-based startup claims to have served more than 200 brands with creative visual solutions employing AR, VR, Gaming, Blockchain Technology, and Metaverse applications and worked for brands like Amazon, SonyPix, MPL, BCCI, Tata Motors, et al. It also aims to reach revenue of around Rs 150 crore by 2025.

ExperientialEtc competes with Softbank – backed InMobi, ADZ Junction, Aristoma, EMIAC Technologies, and 135 Tech Labs among others.

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