Beauty marketplace Vanity Wagon has raised around $2 million in pre-Series A round at a valuation of $8 million co-led by Agility Ventures Partners and Lotus Herbals Private Limited The round also saw participation from Inflection Point Ventures, Venture Catalysts, and other HNIs.
The Delhi-based startup will use the funds to strengthen its position in the market and invest in brand building, growing the private label portfolio, offline retail, technology, and marketing and sales-driven strategies.
Co-founded by Naina Ruhail, Prateek Ruhail, and Sahil Shrestha, Vanity Wagon provides a one-stop solution for all beauty needs. The e-commerce platform sells brands such as Arata, Face Rituals, Enn, Sadhev, The Momo’s Co., Lotus, among others.
The company claims to have boarded over 350 on the portal with 15% international brands with the launch of 5 new international brands in India.
The startup had raised $1 million in its seed round in 2021.
