D2C petcare brand Goofy Tails raises $500K in seed round

Delhi-based D2C (direct-to-consumer) pet care brand Goofy Tails has secured $500,000 in its seed funding round led by BeyondSeed, The Chennai Angels along with participation from several independent angel investors.

The company plans to utilise funds to expand its portfolio of pet foods and accessories, customer acquisition, hiring, build warehouses across India and product development, Goofy Tails said in a press statement.

Founded in 2019 by Karan, Kartik and Kunal Gupta along with Ashish Kaushal, Goofy Tails sells pet food, toys, accessories and grooming products through its own website and marketplaces such as Amazon. It aspires to solve the problems of unbalanced home food and kibble among pets with its proprietary range of preservative-free food.

According to the company, it has witnessed 200% growth across all categories and has served over 1.2 lakh customers. It plans to enter other South Asian and European markets by the middle of next year.

Heads up for Tails is the biggest player in the pet care space which raised the largest Series A round ($37 million) in August 2021. While Goofy Tails competes with a clutch of companies in the D2C pet food and care space, it counts Pune-based Wiggles, Super Tails, and several others as direct competitors.