unSCRIPT.ai raises $1.25 Mn led by Exfinity Venture Partners

Artificial intelligence-based platform for personalised synthetic videos unSCRIPT.ai has raised $1.25 in the latest funding round led by Exfinity Venture Partners along with participation from Stellaris Venture Partners, Ghazal Alagh, the Mankind Pharma promoter’s family office, Endurance Capital (Angellist) and other angel investors.

The proceeds will be utilised to expand technology & business capabilities and build innovative, seamless product integration for different use cases, the company said in a press release.

Founded by Ritwika Chowdhury and Apurv Jain, unSCRIPT.ai focuses on creating highly engaging personalized videos which get rid of conversion and engagement woes for brands. It offers a browser-based studio to create personalised video campaigns and its features include creating video messages with the face and voice of social influencers.

The Bengaluru-based startup claims its solutions help brands increase conversions by three-fold and get return on investment (ROI) of 10X. unSCRIPT.ai had previously raised its seed round of $53.8K led by Entrepreneur First in March 2022.

Exfinity is an early stage fund which invests in B2B startups across deep tech, SaaS and platforms. Its major bets include Pixis, Log 9, MoEngage, Kinara, Locus, Skit, Ati Motors, Mad Street Den and CloudSek among others.