D2C healthy foods brand Anveshan has raised $2 million in its pre-Series A round led by DSG Consumer Partners, Force Ventures and We Founder Circle. Amit Jain and Amit Hooja from Netgraph, Vardhman Group, Rahul Sharma from Zetwerk and others have also participated.
The Bengaluru-based startup will use the fresh capital to hire talent, streamline operational processes and R&D of existing and new product categories. It also plans to expand its presence in the premium retail stores across three major metros: Mumbai, Delhi NCR, and Bengaluru.
Founded in 2020 by Aayushi Khandelwal, Akhil Kansal and Kuldeep Parewa, Anveshan provides minimally processed food products prepared in rural areas.
The startup creates food micro-entrepreneurs in villages across India who make these food products using traditional practices while ensuring quality control through traceability. According to Anveshan, this model ensures the quality of the food product for the customers, along with social and economic upliftment of the Indian farmers.
The company’s current product portfolio includes A2 cow ghee, wood-pressed edible oils, raw honey, healthy sweets, and beverages. In October 2020, Anveshan had raised Rs 1.12 crore in its pre-seed round led by Titan Capital.