Salon SaaS platform DINGG raises 3.5 Cr in seed round

SaaS platform DINGG has raised Rs 3.5 crore led by BIG Sun Ventures, including participation from Samir Srivastav, Ayaz & Rahim Kabani, Lalit Keshre, Vishnu Tambi, Rohit Gothi, Divej Wadhwa, Anuj Gupta, Dhiraj Singh Chauhan,  Prateek Jaiswal, Pushkar Raj Tiwari, Milind Torney, Prashant Jain and Nitesh Nagdev. 

The funds will be utilised for customer acquisition, growing automation capabilities, expansion into the beauty and wellness sector, and building new tools for efficient experience, according to the company’s press release.

Founded by Santosh Patidar and Aksay Poorey, DINGG provides SaaS solutions to manage operations. It’s like Posist for salon and parlour owners and lets them manage booking, billing and staff management, marketing et al. DINGG competes with Salonist, GlamPlus, StayGlad among many others.

Adoption of software and internet among salons has picked up in large setups across metros and tier I cities but salon setups in smaller cities are yet to be touched by technology. Hence, selling software to these businesses is a big opportunity and to encash this, several players in the past such as Vyomo and MyGlamm entered the space during the 2014-15 period but couldn't make it big.