DASH, a go-to-market channel for brands in tier-III markets, has raised a line of $1 million in non-dilutive capital through Recur Club.
Recur Club is a financing platform that helps convert the recurring revenue streams of businesses into instant and upfront capital. In April this year, it had raised $30 million in its seed round led by InfoEdge Ventures and Village Global.
Led by Ajay Nain, DASH makes the tier-III market more accessible for brands in the FMCG and food commodities segment, via its network of digitally connected demand aggregators and fulfilment partners. It aggregates multiple sales channels such as small wholesalers, supermarkets, kirana stores, and eateries, to leverage their collective demand.
DASH is currently helping more than 200 brands to penetrate the tier-III market further. The startup claims to have on-boarded over 2,000 partners in 5 locations and delivers to their door-step within 24 hours of an order.
Besides its core commerce business, it also provides financing support to small wholesalers and retailers in collaboration with NBFCs and BNPL partners.
