Better Capital backs SaaS startup UserStudy

SaaS startup UserStudy has raised Rs 8 crore or $1 million in its pre-seed round led by Better Capital. 

Sparrow VC, Maninder Gulati, Good Capital and a clutch of angels from Gojek, Microsoft, Meta, Oyo, FlexiLoans and upGrad have also joined the round.

Founded by Anshul Divakar and Nitin Matiyali, UserStudy is building a video-first research solution that gathers insights from video and audio channels in an organisation, and consolidates all insights and feedback in one place. 

The startup also helps product teams in recruitment of the research participants with powerful segmentation on demographics and professional attributes. 

UserStudy aims to build from India for the audience across the globe.