Mumbai-based Health Factory raises Rs 2 Cr in seed round

High protein and nutrition bread brand Health Factory has secured Rs 2 crore seed round led by Venture Garage, Vikas Nahar, Happilo and other marquee angels.

The raised funds will be utilised for hiring, improving IT infrastructure, expansion and building manufacturing capabilities, the company said in a press release. Founded by Vinay Maheshwari, the Health Factory is a food and brewery brand which produces a portfolio of products including various kinds of protein breads. Its breads are rich in protein and claim high-fibre, zero cholesterol and low sugar components.

Apart from its subscription-based distribution (D2C), the company leverages online ordering platforms such as Swiggy, Amazon and BigBasket. It also has presence in a few pockets of Pune and leverages offline retail stores across Mumbai for distribution.

While Health Factory seems to have very few organised competition, the company competes with high end bakeries in Mumbai. Established bakers like Britannia and others could also be future competitors as they are likely to enter Health Factory’s forte.