Fish and meat distribution startup FreshR has raised $1.2 million in a new round led by Axilor Ventures and 1crowd.
FreshR will use the fresh funding to grow and expand its geographical footprint, develop and implement its tech stack, as well as grow its team, it said in a press release.
Founded by Ambika Satapathy and Sadananda Satapathy, FreshR uses a combination of operational efficiency & technology integration to aggregate an extremely fragmented national demand base and ensure quality, variety and secure high-value transactions for its customers.
Since its inception, FreshR has farmed, traded, processed and distributed highly perishable meat products in some of the most remote geographies in Odisha, Andhra Pradesh and Chhattisgarh.
The firm had also launched an application earlier this year which is a one of a kind resource used to standardise prices and grades for the sector and allows bulk buyers from across India to place orders and track quality processes.