Thrasio-style venture Evenflow closes pre-Series A round

E-commerce roll-up platform Evenflow has raised $5 million from a clutch of investors which include Village Global, 9Unicorns, Venture Catalysts, LetsVenture, Shiprocket, and marquee angel investors such as Emil Michael, Vijay Shekhar Sharma, Kunal Shah and others.

Evenflow aims to develop over 20 Indian brands over the next 12-18 months. The startup will use the funds raised in this fresh round to expand its team size, acquisition and enhance its tech and operations.

Launched in 2021, Evenflow is similar to the popular Thrasio-style model which acquires third-party brands that sell on Amazon and helps build on their growth.

The Mumbai based firm focuses on creating brands across categories where consumers do not have branded options like home & kitchen, baby care, sports & fitness, gardening, etc., it said in a statement.

In December last year, Evenflow had raised an undisclosed amount in a pre-Series A round of funding from Village Global, Venture Catalysts and 9Unicorns.