D2C startup BlissClub raises $15 Mn in Series A round

Women wellness direct-to-consumer brand BlissClub has raised $15 million in its Series A round led by Eight Roads Ventures and existing investor Elevation Capital.

The round also saw participation from angel investors including Swiggy’s CEO Sriharsha Majety, Mamaearth’s co-founder Ghazal Alagh, Licious’ co-founders Vivek Gupta and Abhay Hanjura, former Myntra’s CEO Amar Nagaram, SoftBank executives Sumer Juneja and Munish Varma, Shopif’s executive Brennan Loh and global fashion influencer Masoom Minawala.

The Bengaluru-based startup creates fitness and wellness apparel for women and will use the funds to build its app, research and development, marketing and brand building and expand its team, which has 70 members.

The brand would focus on the fitness and wellness of women and would build products around it. The brand does 90% of its sales through its website.