Rural vehicle marketplace Tractor Junction has raised a $5.7 million seed round co-led by Info Edge Ventures and Omnivore. Existing investors AgFunder GROW Impact Fund and Rockstart AgriFood Fund also participated in the round, alongside angels Vikram Chopra and Mehul Agrawal, co-founders of Cars24; Vellayan Subbiah and Arun Venkatachalam from the Murugappa Group; and Sanjiv Rangrass.
The Noida-based startup plans to use this funding for talent acquisition, development of financial services, and launching physical stores for used tractor transactions across northern India.
Founded in 2019 by Animesh Agarwal, Rajat Gupta, and Shivani Gupta. Animesh, Tractor Junction is a digital marketplace to buy, sell, finance, and insure new and used tractors, farm equipment, and rural commercial vehicles.
In December 2021, Tractor Junction acquired rival marketplace TractorGuru (the second-largest farm machinery portal).