Gupshup acquires Active.AI

Conversational messaging platform Gupshup has acquired conversational AI platform for banks and fintech companies Active.Ai.

This is Gupshup’s second acquisition in 2022. Earlier in February it acquired cloud telephony company Knowlarity Communications, which is backed by investors such as Sequoia Capital and Mayfield. In September last year, Gupshup bought New Jersey-based rich communications services (RCS) startup Dotgo.

Founded in 2016 by Ravi Shankar, Shankar Narayanan and Parikshit Paspulati, Active.Ai serves banking, financial BFSI customers across 43 countries with a conversational banking as a service (CBaaS) platform that helps clients engage with millions of consumers.

In June 2019, Active.ai had raised $3 million in its Series A round  from Kalaari Capital, Chiratae Ventures, Vertex Ventures, Creditease Holdings and Dream Incubator, among others. 

Gupshup enables digital commerce businesses with conversational messaging across channels. On the customer front, it enables product discovery, payment, delivery tracking, feedback and support among other features.