Xeno, a commerce marketing automation engine that guarantees incremental revenue, has raised $1.6 million in its seed round from global funds including early Klaviyo backer TJ Mahony’s Vinyl Capital, Ankur Nagpal’s Vibe Capital, Java Capital and Angel Invest Ventures.
Founders of Curefoods, Mamaearth, Apache Cassandra, CRED, Haptik and others have also participated in the round.
New Delhi-based Xeno plans to utilize the funding to expand its workforce across engineering, product, marketing, sales, and customer success. It is hiring for multiple roles and plans to double its team size in 2022.
Founded by Pranav Ahuja and Ayushmaan Kapoor, Xeno’s easy-to-integrate customer intelligence and engagement engine makes D2C brands competitive with the largest e-commerce platforms and allows them to reduce customer acquisition costs, increase website conversions & maximize repeat sales.
Its AI-powered CRM platform claims to have enabled large retailers and D2C brands like Levi’s, Tommy Hilfiger, Forever New, Jack & Jones, Vero Moda, Forest Essentials, Kama Ayurveda, Taco Bell & Nando’s to increase repeat sales by 11%.
According to Xeno, Oover 50 brands including digitally native brands and traditional players have achieved a double-digit increase in repeat sales using its platform.