Eat Better raises Rs 5.5 Cr in seed round

D2C healthy food brand Eat Better has raised Rs 5.5 crore or $725K in its seed round led by Java Capital and Mumbai Angels.  

The round also saw participation from Shiprocket Ventures, CapierCapital and Plan B Capital. Reputed entrepreneurs like Harpreet Grover, Arjun Vaidya, Bhavik Vasa, Radhika Ghai, Vishesh Khurana, Bimal Kartheek Rebba, Ishank Joshi, Venus Dhuria, and Divij Bajaj among others also participated in the round. 

The Jaipur-based startup, which makes healthy organic snacks, plans to use the funds to ramp up its production capacity, build a robust team, launch new products, and augment its marketing and distribution channels.

Founded in August 2020 by Mridula Kanoria and Shaurya Kanoria, Eat Better makes snacks that are 100% natural, free of chemicals and any artificial flavors and colors.  

The brand primarily sells on its own website and on popular marketplaces like Amazon.

Over the last 18 months, the brand claims to have witnessed over 10x growth in revenues. The products are all manufactured at its own facility in Jaipur that employs over 50 women.