Edtech company Byju’s has been announced as the official sponsor of the FIFA World Cup Qatar 2022.
Through this partnership, Byju’s will leverage its rights to the FIFA World Cup 2022 logo, emblem and assets and run promotions to connect with football fans around the world. It will also create engaging and creative content with educational messages as part of a multifaceted activation plan.
The FIFA World Cup Qatar 2022 will take place from 21 November to 18 December 2022.
Within a decade of its launch, the company has expanded to cater to a large student community globally – from K-12 and competitive exam preparation to early learning and coding to professional upskilling courses – with diverse offerings from Osmo, Tynker, Epic, Great Learning, Aakash, and Toppr.
With corporate headquarters in Bengaluru and offices in 21 countries, Byju’s products are present in over 120 countries and claim to have 150 million learners on the platform across the world.