Sublime Life raises nearly $2 Mn from Roots Ventures, others

Curated clean beauty platform Sublime Life has raised nearly $2 million through funding from Roots Ventures, the family offices of Apar Industries and Umesh Sanghvi India as well as from HNIs and senior professionals from Reckitt, Google, IBM and founders of a digital marketing firm.

Promoter group, Ador, and founders also participated in this round. 

Funds raised in this round will be utilized towards scaling up and strengthening the operations of Sublime Life, as also boosting 1908’s strategy to establish itself as a House of Brands, Sublime Life said in a press release. 

Sublime Life curates sustainable, ethical, effective and cruelty-free skincare brands including Martiderm from Spain, Faith in Nature from UK and a number of homegrown brands like Juicy Chemistry, Mom's Co, Dr. Sheth's, and Bare Necessities.