Kofluence raises $4 Mn in pre-Series A round

Kofluence , an ad-tech influencer marketing platform, has raised $4 million in its  pre-Series A round led by Nikhil Kamath (Co-Founder of Zerodha & True Beacon). 

The round included notable investors like Kunal Shah (Founder, CRED), Karan Johar (Filmmaker & TV Personality), Apoorva Mehta (CEO, Dharma Productions), Sujeet Kumar (Co-Founder, Udaan), Aprameya Radhakrishna (Co-Founder, Koo), Upsparks (Technology VC Fund), and Kiran Gadela & Abhijeet Pai (Renowned Investors)

The Bengaluru-based startup will use the funds to further develop its proprietary platform, accelerate hiring across multiple geographies and scale up for expansion.

Founded in 2019 by Ritesh Ujjwal, Kofluence provides a data driven AI-led platform to democratise the creators’ economic landscape in India.

The platform claims to have boarded over 100K creators. The ad-tech platform provides a collective reach of over 1.6 billion through its creator ecosystem.

Kofluence has partnered with brands such as Jubilant FoodWorks (Domino’s, ChefBoss), MPL, Dunzo, Games24X7, Sugar Cosmetics, Flipkart, PharmaEasy, Dhani, CoinDCX, Zoomcar, BharatPe and Xiaomi India among others.