Pluckk raises $5 Mn in Seed round

Pluckk, a foodtech brand owned by Fruveggiie Tech Pvt limited, has raised $5 million in its seed round from Exponentia Ventures.

This round of funding will be utilised towards building the right team, technology, farm to fork infrastructure, customer acquisition and expansion into key metro cities.

A part of this fund will also be utilized to acquire Indus Fresh – an existing player in the fresh FnV category serving both B2C and B2B customers like Flipkart, Amazon, Swiggy, Dunzo and Zepto, it said in a press release. 

Founded in 2021 by Pratik Gupta, Pluckk provides a platform to facilitate the ‘farm-to-table’ concept. It offers a large variety of special selections of gourmet fruits and vegetables directly to end consumers, doing away with mediators. 

The platform has already onboarded 100 plus farmers across Mumbai and Bengaluru and plans to reach the 1,000 mark by March 2022.