Nazara Technologies acquires 55% stake in Datawrkz

Nazara Technologies Ltd has agreed to buy 55% stake in Datawrkz as the Mumbai-listed gaming firm seeks to build its ad tech vertical. 

Nazara said that the transaction valued Datawrkz at Rs 225 crore (around $30 million). Nazara will initially acquire 33% stake in the first tranche by April this year for Rs 60 crore.    

There will be no management change in Datawrkz as part of the transaction.

Founded in 2013 by Senthil Govindan, Datawrkz is a global advertising technology firm focused on accelerating user and revenue growth for clients through highly optimised digital advertising.

Earlier, Nazara had backed preschool edutainment app Kiddopia and acquired a majority stake in video game developer, Sports Unity and multi sports content platform, Sportskeeda.