D2C brand Plix has secured $5 million in a Series A round of funding from Guild Capital and RPSG Capital Ventures.
The funding will be used to fuel growth, hire leadership talent, R&D and enter new markets.
Launched in 2019 by Rishubh Satiya and Akash Zaveri, Plix is a D2C plant-based nutrition brand that has products across categories such as weight loss, hair and skin nutrition, daily wellness, women’s health, and workout supplements.
The Mumbai-based startup has scaled to Rs 100 crores and has grown 10x in the last 12 months. The firm has over 85 SKUs set to launch in the next 12 months and aims to reach a scale of Rs 500 crores by 2024.