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D2C brand Naario raises pre-Seed funding

D2C food brand Naario has raised an undisclosed amount in a pre-seed funding round from a group of angels including Sairee Chahal, Harshita Singh, Ankit Mehrotra amongst others.

The funding will be invested in brand building, developing tech-based solutions to scale operations and expand distribution channels.

Launched in 2021 by Anamika Pandey, Naario is a women-led and run food product brand that offers organic cereals, condiments, and beverages. 

The Delhi-based startup has expanded its product range from four to seven and its reach from Eastern UP, to more than 10 states across the country, within a few months of its launch.

The firm is currently targeting the Indian internet first F&B market which is estimated to grow at 14.2% rate, resulting in a market size of $1 trillion by 2025.

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