Thrasio-style e-commerce rollup startup Evenflow has acquired sports and fitness brand Xtrim.
With this, Evenflow has made its third acquisition in a month. Previously it acquired baby brand BabyPro and Rusabl, an online brand in the daily sustainable category.
Evenflow aims to create a strong and affordable home-grown brand not only for Indian consumers but also something that appeals to the international audience with Xtrim’s acquisition, said the company in a press release.
Founded by former Uber executive Utsav Agarwal in 2021, Evenflow aggregates third-party sellers on e-commerce platforms like Flipkart and Amazon. It acquires online marketplace sellers in a range of $200k-$1.5 million per brand.
The Chennai-based Xtrim sells sports, fitness, and outdoor accessories such as gym gloves, joint wraps, belts, amongst others. Xtrim also has a manufacturing unit, which is not a part of the acquisition deal.
