Marketing platform iZooto announces maiden ESOP buyback Plan

Audience marketing platform iZooto has announced its maiden ESOP buyback programme worth $1.35 million for all shareholders including current and former employees.

Currently, 40% of iZooto’s employees with vested options are eligible to liquidate up to 25% of their vested units, where the share prices are valued at 40X the issue price. The agency also announced a dividend of Rs 275 per share prior to Diwali.

Launched in 2016 by Neel Kothari, Vivek Khandelwal, Shrikant Kale, and Sachin Grover, the bootstrapped company helps publishers own, engage and retain their audience mainly through online push notification services.

The firm has managed to grow 40% over the last 6 months and works with over 1100 publishers across the world to push approximately 200 billion notifications each month. The platform’s clients include some of the largest media brands in countries including India, Thailand, Malaysia, Indonesia, and the Philippines.